Areas of Research

Business Value of Meetings
Quantify the business return of live events and develop tools for accurate output measurement. Learn more

Strategic Meetings Management
SMM drives meetings to achievable and measurable outcomes, aligned with strategic business objectives. Learn more

Corporate Social Responsibility
Meetings and events will be affected by new standards for sustainable and socially responsible programs. Learn more

Future of Meetings
This initiative focuses on emerging issues, cutting-edge information and trends in meeting distribution channels. Learn more

Business Barometer
Read the latest near-term study on current business conditions affecting the meeting and event industry. Learn more


Sustainable Event Measurement Tool 2.0
Measure and report the environmental and social impact of your events and business. Learn more

Culture Active Tool
Improve your cultural competence. Learn more

Green Key Meetings
A tool to provide planners with a sense of a hotel’s level of commitment to environmental issues. Learn more

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